Learn, grow and be adaptive to changes – An interview with Frank Frohmann

Frank Frohmann, author and pricing expert, talks about digital pricing and associated challenges, his innovative ideas and techniques, and his keynote presentation which is based on his book “Digitales Pricing”. You have more than 23 years of leadership experience in marketing, sales, and pricing. Which was the most challenging part of your career and why? […]

Will there be a “turn of the tide” for the chemical industry?

Over the past 15 years, the chemical industry has significantly increased its performance and growth and chemical companies across the globe have been riding high despite the challenging global economy.  Unlike other industries, which raised productivity but competed their gains away, the chemical industry has the ability to increase earnings based on slower growth, at […]

6 Hottest Sales & Marketing Trends to Follow up Now

Everyone in the B2B sales and marketing world knows the winning strategies it takes to grow their business. Since we are well into 2019, it’s time to review the best practices and stick to the ones innovative enough which will make a difference to your customer approach. Marketing #1: AI Is the Future Can Marketing […]

4 Things to do Now to Create a Better Buyer Experience

Buyers want a better buyer experience. We know this because of findings in the new Showpad report, The New B2B Buyer Experience, that shows buyers are taking longer to make purchasing decisions, are relying on more people within their company to help make those decisions, and are researching more before contacting a sales rep than they did 12 […]

How Globalization, Technology and Waste Management Shape the Chemical Industry in 2018

Major challenges such as increasing globalization, disruptive technologies or environmental preservation affect all industries and thus also chemicals. Departments like Supply Chain, Resource Planning or Life Cycle Management will experience a significant boost in efficiency throughout this and the following years. Have a look at these three major trends particularly relevant for the chemical industry. […]

Digitalization: How Transparency & Full-Time Availability Change Traditional Sales Patterns

We know that Digitalization plays a crucial role in the chemical industry in 2018. Digitalization does not only cause a shift in supply centers but also opens doors to increasing competition. Customers often take advantage of increasing competition among sales professionals by demanding low-cost solutions. So consequently, there might be more pressure to maintain the full value of the sale […]

The War Between Sales and Marketing Needs to End Now.

Sales and marketing, in every company, are working towards the same goal. To help their company grow. So how come that 87% of the terms sales and marketing use to describe each other are negative? If this also happens to your organization, a friendly warning: This needs to stop. Now. According to a Harvard Business […]

How AI and Machine Learning Can Transform the Chemical Industry

The chemical industry is -without question- one of the most important industries in the world. Not only do 90% of our everyday products contain chemicals, but the industry also employs approximately 10 million people. Naturally, they were one of the first to embrace digital technologies such as process control systems or sensors which have a long […]

How To Embrace Change In A Traditional Industry Like Chemicals

During our market research for the Chemicals Sales and Marketing Toolbox, we wanted industry leaders to share their insights with us in order to deeply understand the challenges they are facing in their day-to-day activities. The last interview within our Digitalization Trilogy of Interviews was with Wojciech Poludniewski*, Group Director, Digital Business at Hempel A/S. He is one of […]

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