Sales & Marketing

grant leboff

The Importance of Communication and Collaboration in Sales & Marketing for Bigger Effectivity

Grant Leboff, CEO at Sticky Marketing Club, author of 5 sales & marketing books and one of the U.K’s leading sales and marketing experts, talks about the importance of communication and collaboration between sales and marketing teams, his insightful views on improving the customer journey and his keynote presentation at the 7th Annual Chemicals Sales …

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6 Hottest Sales & Marketing Trends to Follow up Now

Everyone in the B2B sales and marketing world knows the winning strategies it takes to grow their business. Since we are well into 2019, it’s time to review the best practices and stick to the ones innovative enough which will make a difference to your customer approach. Marketing #1: AI Is the Future Can Marketing …

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4 Things to do Now to Create a Better Buyer Experience

Buyers want a better buyer experience. We know this because of findings in the new Showpad report, The New B2B Buyer Experience, that shows buyers are taking longer to make purchasing decisions, are relying on more people within their company to help make those decisions, and are researching more before contacting a sales rep than they did 12 …

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The War Between Sales and Marketing Needs to End Now.

Sales and marketing, in every company, are working towards the same goal. To help their company grow. So how come that 87% of the terms sales and marketing use to describe each other are negative? If this also happens to your organization, a friendly warning: This needs to stop. Now. According to a Harvard Business …

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