Month: September 2019

Learn, grow and be adaptive to changes – An interview with Frank Frohmann

Frank Frohmann, author and pricing expert, talks about digital pricing and associated challenges, his innovative ideas and techniques, and his keynote presentation which is based on his book “Digitales Pricing”. You have more than 23 years of leadership experience in marketing, sales, and pricing. Which was the most challenging part of your career and why? …

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Will there be a “turn of the tide” for the chemical industry?

Over the past 15 years, the chemical industry has significantly increased its performance and growth and chemical companies across the globe have been riding high despite the challenging global economy.  Unlike other industries, which raised productivity but competed their gains away, the chemical industry has the ability to increase earnings based on slower growth, at …

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